Beware the beaver! Behind the smiling face of the cartoon beaver in the red baseball cap could be a rodent of ruthless ambition.
Buc-ee's convenience stores, known for their clean restrooms, brisket and fueling stations, are suing a small Ohio corner store in Beavercreek over their mascot.
From trademark legalities to corporate reputation, we're talking about the Ohio battle of the beavers.
Guests:
- David Ferrara, breaking news reporter, Cincinnati Enquirer
- Mark Bartholomew, trademark expert/professor of law, University of Buffalo
- Brian Hipsher, senior lecturer, Fisher College of Business, Ohio State University