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Cincinnati Casino Will Close For Name Change

The Horseshoe name and accompanying logos, like this carpet pattern, will need to be replaced when the casino's name changes.
Tana Weingartner
/
WVXU
The Horseshoe name and accompanying logos, like this carpet pattern, will need to be replaced when the casino's name changes.
The Horseshoe name and accompanying logos, like this carpet pattern, will need to be replaced when the casino's name changes.
Credit Tana Weingartner / WVXU
/
WVXU
The Horseshoe name and accompanying logos, like this carpet pattern, will need to be replaced when the casino's name changes.

Cincinnati's casino will close next month for rebranding. Horseshoe Casino will reopen as JACK Cincinnati Casino, now that control of the business is changing hands.

A spokeswoman for JACK Entertainment says the casino in Cleveland will close for about 40 hours next week as the Horseshoe name and logo are removed from the building. Gayle Joseph says Cincinnati's casino will also close, but it's not clear for how long. She says the length of the closure will depend on how long the transition in Cleveland takes.

The closure in Cincinnati is tentatively planned for the second week in June.

Rock Gaming, now JACK Entertainment, bought out Caesars' stake in the two casinos and two racinos, including Turfway Park in Florence, last November and announced the name changes in February. At that time, JACK Entertainment CEO Matt Cullen told WVXU the name change would be accompanied by a new member rewards program, new games, and new menus.

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Rinehart has been a radio reporter since 1994 with positions in markets like Omaha and Lincoln, Nebraska; Sioux City, Iowa; Dayton, Ohio: and most recently as senior correspondent and anchor for Cincinnati’s WLW-AM.