Companies select the colors, fonts and images used to represent their brand carefully.
Some logos are so well known they’ve become iconic. As a result, a company’s fortunes can rise or fall with the slightest change to a beloved logo.
This has been the case with Cracker Barrel.
We’re talking about the business of company rebranding on this hour of All Sides.
Guests:
- Brian Hipsher, senior lecturer, marketing and logistics, Fisher College of Business, Ohio State University
- Jeremy Slagle, designer and illustrator, Slagle Design
- Amber Mabry, owner, A Payne's Designs
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