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Ohio returns to previous tourism slogan

Two visitors at Tourism Day at the Statehouse pose with the state's new brand, "The Heart of It All", the day the new branding was unveiled.
Karen Kasler
/
Ohio Public Radio Statehouse News Bureau
Two visitors at Tourism Day at the Statehouse pose with the state's new brand, "The Heart of It All", the day the new branding was unveiled.

This episode originally aired on June 5, 2023.

Following the adage "everything old is new again," the Ohio Department of Development has returned to the slogan “Ohio, The Heart of it All,” which was first used in the 80s, but retired in the early 2000s.

Ohio tourism is returning to the past slogan to draw visitors, and possibly future residents, to the state.

We’ll look at the state's tourism campaign, as well as who’s moving to and from Ohio and why.

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