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Survey Shows Optimism Among Midwest Shoppers

A new survey of Midwest consumers finds some optimism about the U.S. economy for the holiday season and next year. 70 percent of consumers in the Midwest markets will spend as much or more on holiday purchases this year compared to 2011. The Huntington Midwest Economic Index in its first survey found that the average budget is about $950. Close to 50 percent of consumers think the economy will be better next year according to the Huntington Bank survey. Those who responded live in Ohio, Michigan, Indiana, Western Pennsylvania or West Virginia and also plan to spend more in 2013 on vacations and home improvement. The majority plan to pay in cash with an average budget of $5,200. The survey also showed that more than 60% of Midwest consumers continue to defer major purchases like purchasing or leasing a car.

Debbie Holmes has worked at WOSU News since 2009. She has hosted All Things Considered, since May 2021. Prior to that she was the host of Morning Edition and a reporter.