The 1970s and 80s, and to some extent today, were good times for the partnership between Madison Avenue and the arts. A lot of big names in music hawked products on the air. Usually banks or credit cards, but there's also coffee and God Bless us, booze. A few artists make it a contractual point that their commercial appearances will not be shown in the United States. However, they were fair game everywhere else. Let's watch. First, a follow-up to a famous commercial of the 60s, featuring "The Maxwell House Wife." You couldn't do that today. In 1991 the lady switched brands and was glammed up. http://www.youtube.com/watch?v=UYQb_bzUDgg There was a much funnier version of this commercial I can't find. Why it was redone and sobered up I'll never know. The card doesn't seem to be so much fun. http://www.youtube.com/watch?v=xCnjLYSiac8 Here's Pavarotti again complete with outtakes. God rest his soul. http://www.youtube.com/watch?v=-INN2eBecz0 Check out these tats! http://www.youtube.com/watch?v=gwuCe-X0TWE And here we are in Japan. This lady has rock star status in the Orient. The song is about a young girl hiding in the poplars to meet her lover, De los alamos vengo, madre. (Don't tell Mama) http://www.youtube.com/watch?v=AMyjjK-kplY No underwear or deodorant commercials yet. Stay tuned.