June is Pride Month with many companies unveiling rainbow logos, ad campaigns and Pride-themed merchandise.
However, some of the reaction to this corporate support of Pride is the latest example of our country’s increasing political divide and culture wars.
Earlier this spring, a personalized Bud Light was sent to a transgender influencer, Dylan Mulvaney and the resulting backlash led to double-digit sales declines in rural red state markets.
Customers knocked over displays and threatened employees at Target stores in reaction to some items in the company’s annual Pride Collection.
Coming up, we’ll look at Pride marketing and how the current controversies could impact corporate support of the LGBTQIA+ community.
Host:
- Amy Juravich, News Midday Host/Assistant Program Director
Guests:
- Nailya Ordabayeva, Associate Professor of Business Administration at the Tuck School of Business, Dartmouth College
- Jessica Kriegel, workplace culture expert
- Densil Porteous, Executive Director of Stonewall Columbus and CEO of Pride Fund 1
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