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Tech Tuesday: Voter profiling

Thor Deichmann

As the midterms draw closer you may be scoring a politician or party on the issues important to you.

But politicians are doing the same to you.

Voter-profiling firms are scoring you on hundreds of metrics with the goal of predicting how likely you are to vote one way or another.

Today on Tech Tuesday: the ins and outs of voter targeting.


  • Natasha Singer, a technology reporter at The New York Times
  • Sarah Krouse covers Netflix and streaming for The Wall Street Journal
  • Russell Holly, Managing Editor for Commerce at CNET

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